Factors Affecting the Perception of Business Sciences Students, towards Islamic Banking and Finance in Yemen

Abstract

This research explores the factors that affect the perception of students at College of Administrative Sciences, Seiyun University on Islamic banking and finance for the academic year 2019/2020. The questionnaire was constructed by using a seven-point Likert scale and distributed to the students to find out what their perceptions are. Factors are arranged from the highest to the lowest. Two hundred and thirty-six (236) practical surveys were issued. The results indicate that the overall perception of students about Islamic banking and finance in Yemen is positive. The study shows that awareness, knowledge, and religious motivation have a positive effect on the students’perceptions of Islamic financing of products and services in Yemen. These findings can enable Yemeni Islamic Financial Institutions to target their potential markets, boost knowledge and understanding, help Islamic banks in developing and setting better promotional strategies.