The deliberativeness of Advertising inThe Slogans of The Saudi Ministry of Health

Abstract

This research takes the publicity of the Saudi health slogans blogged in the light of the deliberative approach, as it occupied the space of linguistic communication at the present time, so the researcher preferred to stand on it with analysis and link the rhetorical lesson to reality In order for the research work to be productive, the researcher decided to apply the deliberative approach; To reveal the efficiency of verbal acts and the forces and intentions they bear in each of the achievement actions, and the impact actions, and to derive the suggestive competence represented in brevity and metaphorical image that contributed to the success of the communicative process At the end, the research reached the most important results: Achievement actions in Saudi slogans ranged from informative, directive, and commitment, and this was the most abundant of information and directives, flowers, connotations, and purposes aimed at changing the health of the recipient’s behavior; to maintain his health The Saudi health slogans have acquired an suggestive power, stemming from the ambiguity resulting from the brevity, which played a major role in enriching meanings and drawing the attention of the recipient. To find out what was behind those slogans of indicators and purposes.